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10. Sınıf Spice Up İngilizce Ders Kitabı Cevapları Sayfa 92

Soru: 1) Answer the questions and share your ideas with the class.

Soru: 2) What do you understand from the term “shopper psychology”?

Soru: 3) What motivates you as a shopper, your needs or wants?

Soru: 2) Read the text and write true (T) or false (F).

Consumer Psychology

Consumer psychology is the study of how our ideas, opinions, and feelings shape what we buy. It analyses questions like “What makes people buy one product instead of another?” and “What environmental or psychological factors affect buying behaviour?” and so on. While analysing, it uses basic psychological approaches to understand consumers and thinks about customer behaviour in terms of motivation. Motivation is divided into two types in psychology: intrinsic and extrinsic motivation. Extrinsic motivation is when we make decisions based on external factors, whereas intrinsic motivation is when we make decisions based on our own wants and needs. Let’s imagine two customers, Brian and Luke.

They are looking for a new pair of running shoes to help them prepare for an upcoming marathon. Brian chooses the most comfortable pair in his price range, but Luke chooses a pair primarily based on the brand and style rather than the foot and knee support. Which customer do you think is intrinsically motivated? Of course, the answer is Brian. That’s because he chose a pair of shoes that will make training more comfortable for him. As Luke bought a pair of shoes based on brand recognition rather than comfort, we can say he is extrinsically motivated. Therefore, can we say that what we buy and don’t buy says a lot about who we are?

1. Our thoughts, beliefs and feelings guide us while we’re shopping.
2. Consumer psychology tries to answer some questions using psychological approaches.
3. It is nonsense to think about customer behaviour in terms of motivation.
4. Extrinsic motivation occurs when we make decisions based on internal sources.
5. Intrinsic motivation occurs when we make decisions based on our own interests and needs.

Soru: 3) Do you agree with the saying below? Why/Why not? Share your ideas with the class.

• Cevap:

10. Sınıf Meb Yayınları İngilizce Spice Up Ders Kitabı Sayfa 92 ile ilgili aşağıda bulunan emojileri kullanarak duygularınızı belirtebilir aynı zamanda sosyal medyada paylaşarak bizlere katkıda bulunabilirsiniz.